Small pixel pitch displays make a big impact at Sunglass Hut

Sunglass Hut has installed one of the smallest pixel pitch displays in retailing, to enhance its digital signage across three flagships stores in London.

The high-end brands retailer has used 3mm pixel pitch LED displays which are ideal for high-resolution, close-proximity viewing, combined with 4 x 2.5 metre ‘Bling Wall’displays.

The installations were completed by Pioneer Digital utilising manufacturer Dynamo’s LED product. Each installation was designed to complement the style of the brand’s in-store environments around the world, whilst bringing a new and vibrant point of sale solution. Located behind the till in the Oxford Street, Westfield White City and Westfield Stratford stores, 4 x 2.5 metre and 3 x 1.5 metre displays offer content that includes visuals of the local environments, as well as promotions shared by the brands.

The displays will be a primary brand activation point in September as Sunglass Hut is the main sponsor of London Fashion Week, with realtime content straight from the catwalk to be streamed live into stores. The LED tiles used feature magnetic connection points so they can easily be connected to the bracket and scaled to any size or shape. This also ensures front serviceability so maintenance tasks can be carried out quickly. Each tile is 192mm x 192mm so should there be any issues, the small panels can easily be switched out.